Similarly, Everlane does a “Transparency Tuesday” series on their Instagram Stories each week where they answer questions from their followers in a exceptionally transparent way. Plus, this gives you a chance to brainstorm for any regular content features you’d like to produce each week or each month.
Depending on your business goals on Instagram or content styles, you may want to dedicate more time to content creation for Instagram Stories than feed posts, or vice versa. When you’re coming up with ideas for your Instagram account, you should think about these three channels separately - Instagram feed posts, Instagram Stories, and IGTV. Now your Instagram strategy needs to include your Instagram feed (photos and videos), Instagram Stories (images or short videos), and your IGTV channel (longer-form content). Instagram has evolved over the years to become more than just about posting photos to your feed. Spend some time analyzing how much time you and your team have to comfortably start building a stronger Instagram scheduling strategy, and then brainstorm feasible content ideas from there! Tip #2: Brainstorm for Each Instagram Channel Separately You’ll want to have product shots and lifestyle content, and you can also supplement your feed with user-generated content from your customers too! If you’re an online store selling products, then most of your Instagram content will likely be original content. Tip #1: Determine Your Team’s Capacityįirst things first: how much high-quality content is your team able to realistically produce? You may have a ton of great ideas for Instagram content, but you also need to account for the time it will take to create it, post it, reply to comments, and report on it. And in the competitive world of Instagram, quality trumps quantity every time. Being over-ambitious with the amount of content you plan to share could risk impacting the overall quality and real value of each post for your audience. One of the biggest challenges a business faces when it comes to structuring their social media scheduling strategy is balancing quality and quantity. Here are the 4 steps to creating an Instagram workflow and scheduling strategy to grow your business: Instagram Scheduling Strategy Step #1: How Often Will You Post on Instagram? But it’s not just about knowing the best times to post on Instagram - the right scheduling strategy also helps you understand how often you should post and how to measure your success through analytics. Want to grow your business through Instagram? Having an Instagram scheduling strategy can boost your engagement, grow your followers and help you reach more customers online. Optimizing Your Instagram Scheduling Strategy: Everything to Know Before You Post
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